A few years ago, I was exhibiting at the Ideal Homes Exhibition, as usual, things were gradually coming together, but it would be close. I always panic at the last minute, when I really think that this is not all going to meet and I am going to be left looking like a fool with a lot of taffeta and soft furnishings around me looking like a mess. This year all met about a week before we were ready. I can not take credit - I have a great team - and they had everything under control from the outset. With a little more than a week to go, it became obvious that we had overlooked a very important element of the exhibition.
People come to see the exhibitions you and what you do, but you need to make sure that they remember you when they get home, or the whole exercise was unnecessary. It is extremely important to "wow" in the first place, or they are unlikely to come anywhere near your stand, and once they are there, you need to ensure that you can inspire. If you have those two in the bag, then you need to be able to give people something to take away, something to help them remember who you are. We used flyers and business cards, but we need something else.
I trawled through the net for hours, looking for something that was practical, not complicated, small, it could easily be packed and was going to be available within 5 working days or more. Then I stumbled across Newell Rubbermaid "Corporate gifts and promotional products and their 2IN5 offer. Briefly, you get a 2 or the color of Sharpie brand Paper Mate pen in 5 days - hence the 2IN5. Therefore, it is exactly what I have done and put our logo and our website on the pen. pen of the great and is waiting for feedback from our customers at the exhibition was too good. But what 'he gives me when a client called a few months later and said that he had met with the pen and we gave recall how he liked our designs. The next thing I know is that we were doing interior design of her bedroom and dining room. Perfect!
People come to see the exhibitions you and what you do, but you need to make sure that they remember you when they get home, or the whole exercise was unnecessary. It is extremely important to "wow" in the first place, or they are unlikely to come anywhere near your stand, and once they are there, you need to ensure that you can inspire. If you have those two in the bag, then you need to be able to give people something to take away, something to help them remember who you are. We used flyers and business cards, but we need something else.
I trawled through the net for hours, looking for something that was practical, not complicated, small, it could easily be packed and was going to be available within 5 working days or more. Then I stumbled across Newell Rubbermaid "Corporate gifts and promotional products and their 2IN5 offer. Briefly, you get a 2 or the color of Sharpie brand Paper Mate pen in 5 days - hence the 2IN5. Therefore, it is exactly what I have done and put our logo and our website on the pen. pen of the great and is waiting for feedback from our customers at the exhibition was too good. But what 'he gives me when a client called a few months later and said that he had met with the pen and we gave recall how he liked our designs. The next thing I know is that we were doing interior design of her bedroom and dining room. Perfect!
No comments:
Post a Comment