Discusses Does brief history of online advertising through specific ad and discusses strageis where online advertising is headed. Is there such a thing as "traditional" online advertising? If so, it started with banners, moved to FFAs, took a step backwards with SPAM, a hard right with classified and then shot forward with pay per click search engine. So how do you know where to spend your advertising budget in the current market? If you are in charge of your company's Web advertising efforts over the years, you might agree that the traditional means of advertising has worked, unless for a little while. As new types of advertising penetrate the market increasingly, what do you do with these proven stand-by methods of production and circulation of links? The cast? Keep them around posterity? Maybe give them a facelift? Let's look at these models ad then watch some experimental models. Traditional models of online advertising
Banners
Banners advertising in the form of animated gifs are the most common and widely used form of online advertising today. Banners advertising reach the widest possible audience, because virtually 100% of Internet users can view them without any plugins. Web marketing, advertisers and promoters quickly realised that under the banners in 12k file size of the announcement puts in front of the visitor as soon as possible, thus increasing the chances of clicks, even though people are becoming and more free. New styles and forms of banners (such as skyscrapers ads) have recently gained popularity, which is addressed in the "Experimental advertising" below.
SPAM
What is SPAM? This is not "Stupid Pointless Annoying Message" (which, in some cases, it might be), but rather "sending and display advertisements." It is hard to believe that spam is effective, but undoubtedly, it is. While clickthrough rates continue to fall, and the legislation starts to increase, it is a clever advertiser best way to stay away from it, unless of course you sell Viagra or Pasta Pots .
Rich mail - "Fancy SPAM"
Most likely, the e-mails you receive on a daily basis are text only. Rich mail, on the other hand, allows graphics, audio and video to be included in the e-mail message. When you open a rich e-mail from your e-mail client automatically calls your Internet connection and launches an HTML page in your browser. E-mail clients that are offline invites you to click on the link when you open your Internet connection. If your mail client does not support graphics, you will receive e-mail text only. While SPAM SPAM is still rich electronic proved to be much more effective than standard text messages.
Pop-Ups/Pop-Unders:
This creativity, and yet totally intrusive and embarrassing way advertising was once celebrated in some circles as the most innovative concept since ad banners. It only took a short time before many users, sick of being trapped in an endless onslaught of these ads, expressed their rejection. One can only wonder when advertisers recognize the public dissatisfaction and switch to another more efficient way to promote their companies.
The institutional advertising:
While institutional or "house" advertising has been available since the early days of the Internet, few companies have made an effort to use the many aspects of online advertising in a format as it has with its Direct 7Search.com Pay-Per-Text Advertising. 7Search, a leader in the pay per click arena of search engines, has recently established the program that allows advertisers to advertise outside its search return lists using the same titles and descriptions given on its search engine. The pay-per-click model allows advertisers interested to leave behind the impression CPM model and to concentrate on the click conversions. Direct Pay-Per-Text is a patented concept of 7 Search which will be released to the general public in the coming months.
Pay-per-click search engines
It is difficult to think of PPC search engines such as "traditional" means to advertise online, but the ratio of those advertisers who do and those who do not is staggering, in fact the majority of have at least tried their hand in the smuggling of leasing. In an EIP agreement, the advertiser pays only for clicks to describe the destination site based on a prearranged per click. The response on ads with titles and descriptions written targeted to users to learn the response rate requests invisible in the ad industry before. The biggest advantage is the possibility of precisely measuring the rate of return from your investment. Some of the most popular search engines are PPC FindWhat.com, 7Search.com, Ah-ha.com and the industry leader Overture.
From online advertising experimental models peering Advertising:
Hit exchanges, in fact a form of banner exchange, are a recent phenomenon on the Internet. You are going to visit a member of an exchange, and, in exchange, another member of the exchange, who visit your site. The recent outbreak of strike trade on the Web has diluted the effectiveness of this method of advertising. There have also been numerous instances of cheating, in a script that generates visits to a site. However, if you have a product that is of interest to webmasters, and the cost is low or has a free version, there is nothing wrong with hit exchanges give a try. Shockwave ads
Shockwave is best suited for those campaigns wishing to use standard off-property, such as applets, trading cards, and games. Director and Flash to provide the ability to integrate the interaction of the video and audio in the file, which makes Shockwave files one of the richest sets of ads on the Web. Viral marketing and strong brand interaction are two of the main strengths of Shockwave ads. Because these ads are typically "monsters" band of adoption has been slow and will most likely stay that way. Other drawbacks include development costs and the fact that it will not work without the Shockwave plug-in, which (although downloaded by millions of users) is far from being a pillar.
Ads interstitial
Interstitiels are ads that play between the pages of a website, a bit like television ads play between sections of a program. There are several variations on the model interstitial some play in the main browser window, while some play again, small windows and some are pre-cache, while some flux as the content of ads it plays, and some have the potential to create ads rich While some focus on smaller, faster-loading ads. Whatever the format, almost all advertisements interstitial perform very well if measured by both the number of clicks and brand recall. Floating ads and
DHTML
Types of DHTML floating ads include sponsorships, in which advertising "fly" across the top of a preset course; cursor sponsorships, in which the cursor turns into an image of advertising and ads scroll, in a advertising that moves at the top and bottom edge On one page that the user scrolls from top to bottom. Floating ads give the advertiser and publisher of the flexibility to almost any purpose. However, as it is one of the most daring types of online advertising, publicity and the content must be balanced on any given page. Floating ads (especially DHTML and sliders) are better managed for short periods, in order to create brand awareness of their management for longer periods may bring negative user feedback. It is important to understand that online advertising is only effective if it generates a significant response, and this applies to both traditional and experimental ads. Unfortunately, the only way to discover the effectiveness of your campaign is to test in all formats at least once with as many ads as you can.
Banners
Banners advertising in the form of animated gifs are the most common and widely used form of online advertising today. Banners advertising reach the widest possible audience, because virtually 100% of Internet users can view them without any plugins. Web marketing, advertisers and promoters quickly realised that under the banners in 12k file size of the announcement puts in front of the visitor as soon as possible, thus increasing the chances of clicks, even though people are becoming and more free. New styles and forms of banners (such as skyscrapers ads) have recently gained popularity, which is addressed in the "Experimental advertising" below.
SPAM
What is SPAM? This is not "Stupid Pointless Annoying Message" (which, in some cases, it might be), but rather "sending and display advertisements." It is hard to believe that spam is effective, but undoubtedly, it is. While clickthrough rates continue to fall, and the legislation starts to increase, it is a clever advertiser best way to stay away from it, unless of course you sell Viagra or Pasta Pots .
Rich mail - "Fancy SPAM"
Most likely, the e-mails you receive on a daily basis are text only. Rich mail, on the other hand, allows graphics, audio and video to be included in the e-mail message. When you open a rich e-mail from your e-mail client automatically calls your Internet connection and launches an HTML page in your browser. E-mail clients that are offline invites you to click on the link when you open your Internet connection. If your mail client does not support graphics, you will receive e-mail text only. While SPAM SPAM is still rich electronic proved to be much more effective than standard text messages.
Pop-Ups/Pop-Unders:
This creativity, and yet totally intrusive and embarrassing way advertising was once celebrated in some circles as the most innovative concept since ad banners. It only took a short time before many users, sick of being trapped in an endless onslaught of these ads, expressed their rejection. One can only wonder when advertisers recognize the public dissatisfaction and switch to another more efficient way to promote their companies.
The institutional advertising:
While institutional or "house" advertising has been available since the early days of the Internet, few companies have made an effort to use the many aspects of online advertising in a format as it has with its Direct 7Search.com Pay-Per-Text Advertising. 7Search, a leader in the pay per click arena of search engines, has recently established the program that allows advertisers to advertise outside its search return lists using the same titles and descriptions given on its search engine. The pay-per-click model allows advertisers interested to leave behind the impression CPM model and to concentrate on the click conversions. Direct Pay-Per-Text is a patented concept of 7 Search which will be released to the general public in the coming months.
Pay-per-click search engines
It is difficult to think of PPC search engines such as "traditional" means to advertise online, but the ratio of those advertisers who do and those who do not is staggering, in fact the majority of have at least tried their hand in the smuggling of leasing. In an EIP agreement, the advertiser pays only for clicks to describe the destination site based on a prearranged per click. The response on ads with titles and descriptions written targeted to users to learn the response rate requests invisible in the ad industry before. The biggest advantage is the possibility of precisely measuring the rate of return from your investment. Some of the most popular search engines are PPC FindWhat.com, 7Search.com, Ah-ha.com and the industry leader Overture.
From online advertising experimental models peering Advertising:
Hit exchanges, in fact a form of banner exchange, are a recent phenomenon on the Internet. You are going to visit a member of an exchange, and, in exchange, another member of the exchange, who visit your site. The recent outbreak of strike trade on the Web has diluted the effectiveness of this method of advertising. There have also been numerous instances of cheating, in a script that generates visits to a site. However, if you have a product that is of interest to webmasters, and the cost is low or has a free version, there is nothing wrong with hit exchanges give a try. Shockwave ads
Shockwave is best suited for those campaigns wishing to use standard off-property, such as applets, trading cards, and games. Director and Flash to provide the ability to integrate the interaction of the video and audio in the file, which makes Shockwave files one of the richest sets of ads on the Web. Viral marketing and strong brand interaction are two of the main strengths of Shockwave ads. Because these ads are typically "monsters" band of adoption has been slow and will most likely stay that way. Other drawbacks include development costs and the fact that it will not work without the Shockwave plug-in, which (although downloaded by millions of users) is far from being a pillar.
Ads interstitial
Interstitiels are ads that play between the pages of a website, a bit like television ads play between sections of a program. There are several variations on the model interstitial some play in the main browser window, while some play again, small windows and some are pre-cache, while some flux as the content of ads it plays, and some have the potential to create ads rich While some focus on smaller, faster-loading ads. Whatever the format, almost all advertisements interstitial perform very well if measured by both the number of clicks and brand recall. Floating ads and
DHTML
Types of DHTML floating ads include sponsorships, in which advertising "fly" across the top of a preset course; cursor sponsorships, in which the cursor turns into an image of advertising and ads scroll, in a advertising that moves at the top and bottom edge On one page that the user scrolls from top to bottom. Floating ads give the advertiser and publisher of the flexibility to almost any purpose. However, as it is one of the most daring types of online advertising, publicity and the content must be balanced on any given page. Floating ads (especially DHTML and sliders) are better managed for short periods, in order to create brand awareness of their management for longer periods may bring negative user feedback. It is important to understand that online advertising is only effective if it generates a significant response, and this applies to both traditional and experimental ads. Unfortunately, the only way to discover the effectiveness of your campaign is to test in all formats at least once with as many ads as you can.
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