As a business owner, no doubt, you've often thought about the question of how much you can spend on advertising, and where exactly you should spend. For most people who own small businesses, these questions simply give you headaches simply beyond those incurred in the normal functioning of all the days of your business.
No easy answers
In fact, there are no simple answers to how much you can spend on your ad.
Depending on your business, there are those who suggest that you should spend anywhere from 4 to 10% of your gross revenue from advertising.
Of course, the enigma, it is likely that your company will not survive unless you have a continuous stream of new customers. However, it is unlikely, whatever, you're going to get new customers without spending at least something about advertising and know about your business.
How to develop effective advertising
Did you find in this situation? You pay for advertising, then sit back, waiting for new customers to arrive. The only thing is, you sit and sit and sit, and they never come. Sound familiar?
Do not worry, what happened to many of us as well. What most people do not realize is that you do not have to worry only about where to spend your money advertising.
You also have to establish that about advertising:
Your marketing plan
Your marketing plan is used mainly for you, so you can identify what your products and services are, what they cost, their strengths and weaknesses, and finally, what your competitors' strengths and weaknesses are so.
Your advertising strategy
You must understand exactly what you expect to get your advertising.
For example, you just want to get your name there so that customers feel about you when they have a particular need, you can fill? Or do you want your customers to come back to you on a particular day, as Saturday?
Do you want your customers to come in and simply browse, after which they came suddenly on an object they can not do without? Or do you want to come and buy a particular product?
Would you enough customers so that you can pay for your ad? Or do you want a customer who comes to see you again and again, becoming a client life, which will help pay for your advertising costs in the coming years?
Once you know what you want, you can better formulate how you should do so.
Copying ads, titles and visual presentation
Many companies actually put money on advertising without thinking much about their sale or exhibition of arrivals; simply, the quality May not be as up to par as it should. If your ads are not quality, it does not matter how much money you spend on advertising or your distribution, for example.
Make sure you try the advertising that you plan to use in smaller markets before putting a lot of money into it to go to larger markets. You should know that your advertising will have value before putting a lot of money behind him.
Follow the success of your advertising campaigns
A successful advertising campaign could be that you can tell your customers to save another 10% if they mention your ad. Or, you may think that they can register to get a free sample of product if they fill out a form and tell you how about your business. You can also advertise a particular product in your ad, then determine how and who sells a particular product. It does not matter how you track your advertising, as long as you do.
Conclusion
The best way to spend your advertising is to ensure target advertising to specific customer you want to serve. If you do not track your advertising, you are simply "firing blind." It is a waste of your time and money.
Even with the widest publicity, if you are still "indiscriminate fire", then you are only making a greater mistake. You must follow your announcement so that you know what works and what you need to change. If you do not, you'll simply repeat the mistakes again and again, and more than wasting your time and money. This can actually make your company goes bankrupt.
If you only rely on instinct, not necessarily going to help you May be bad choice for your advertising are not spent to get the maximum benefit. And indeed, May you lose all your money without profit.
For what is right, if you want to earn money from your advertising, you need to prepare, plan, monitor and study your advertising campaigns and see what are the results. The basis of your advertising decisions on facts and the results you see. Once you've made the right advertising decisions, making profits of your business should be much easier for you.
No easy answers
In fact, there are no simple answers to how much you can spend on your ad.
Depending on your business, there are those who suggest that you should spend anywhere from 4 to 10% of your gross revenue from advertising.
Of course, the enigma, it is likely that your company will not survive unless you have a continuous stream of new customers. However, it is unlikely, whatever, you're going to get new customers without spending at least something about advertising and know about your business.
How to develop effective advertising
Did you find in this situation? You pay for advertising, then sit back, waiting for new customers to arrive. The only thing is, you sit and sit and sit, and they never come. Sound familiar?
Do not worry, what happened to many of us as well. What most people do not realize is that you do not have to worry only about where to spend your money advertising.
You also have to establish that about advertising:
- You need to have a marketing plan.
- We must have an advertising strategy.
- You need to know about securities, announces and visual presentation.
- You need to know to follow the success of your advertising campaigns.
Your marketing plan
Your marketing plan is used mainly for you, so you can identify what your products and services are, what they cost, their strengths and weaknesses, and finally, what your competitors' strengths and weaknesses are so.
Your advertising strategy
You must understand exactly what you expect to get your advertising.
For example, you just want to get your name there so that customers feel about you when they have a particular need, you can fill? Or do you want your customers to come back to you on a particular day, as Saturday?
Do you want your customers to come in and simply browse, after which they came suddenly on an object they can not do without? Or do you want to come and buy a particular product?
Would you enough customers so that you can pay for your ad? Or do you want a customer who comes to see you again and again, becoming a client life, which will help pay for your advertising costs in the coming years?
Once you know what you want, you can better formulate how you should do so.
Copying ads, titles and visual presentation
Many companies actually put money on advertising without thinking much about their sale or exhibition of arrivals; simply, the quality May not be as up to par as it should. If your ads are not quality, it does not matter how much money you spend on advertising or your distribution, for example.
Make sure you try the advertising that you plan to use in smaller markets before putting a lot of money into it to go to larger markets. You should know that your advertising will have value before putting a lot of money behind him.
Follow the success of your advertising campaigns
A successful advertising campaign could be that you can tell your customers to save another 10% if they mention your ad. Or, you may think that they can register to get a free sample of product if they fill out a form and tell you how about your business. You can also advertise a particular product in your ad, then determine how and who sells a particular product. It does not matter how you track your advertising, as long as you do.
Conclusion
The best way to spend your advertising is to ensure target advertising to specific customer you want to serve. If you do not track your advertising, you are simply "firing blind." It is a waste of your time and money.
Even with the widest publicity, if you are still "indiscriminate fire", then you are only making a greater mistake. You must follow your announcement so that you know what works and what you need to change. If you do not, you'll simply repeat the mistakes again and again, and more than wasting your time and money. This can actually make your company goes bankrupt.
If you only rely on instinct, not necessarily going to help you May be bad choice for your advertising are not spent to get the maximum benefit. And indeed, May you lose all your money without profit.
For what is right, if you want to earn money from your advertising, you need to prepare, plan, monitor and study your advertising campaigns and see what are the results. The basis of your advertising decisions on facts and the results you see. Once you've made the right advertising decisions, making profits of your business should be much easier for you.
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